The New Clothesline Co. Philosophy: Slow Laundry. In the spirit of the ‘Slow Movement’, which advocates a cultural shift toward slowing down life’s pace, Slow Laundry becomes part of a lifestyle. Wash your clothes, hang them on LOFTi/DUO™, raise the rack into the warm air and savor your time. Go for a bike ride, walk your dog, bake a cake… your laundry will dry without you.